MYBYK partners with Oho Gujarati for the web series on the Sabarmati Riverfront
India’s leading public bike-sharing platform MYBYK has partnered with Oho Gujarati, a leading vernacular OTT platform, to engage viewers through riveting stories of the Sabarmati Riverfront. The web series ‘Riverfront Stories’ subtly integrates MYBYK into storytelling and will help build a strong brand recall. This approach marks a departure from MYBYK’s earlier direct marketing campaigns….