Madison Media Bags Media AOR of Obeetee
Obeetee, India’s largest online carpet store, has hired Madison Media as its media agency of record. The agency will handle the client’s full media mix, including TV, print, radio, out-of-home, digital, and cinema. Madison Media Alpha, based in Mumbai, will handle the account. Obeetee is India’s largest handmade rug manufacturer, having been established in 1920….