GroupM’s m/SIX bags media mandate for Nilon’s
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GroupM’s m/SIX bags media mandate for Nilon’s

Bytvwnewsindia

Following a multi-agency proposal, m/SIX, GroupM’s newest outcome-based agency, was awarded integrated media tasks for Nilon’s, one of India’s fastest-growing processed food firms. With its data insight and consumer-centric approach, m/SIX will drive Nilon’s brand experience. The Mumbai office of m/SIX will be in charge of media obligations such as television, print, radio, and digital…

Nilon introduces Szechuan Chutney with a quirky ad campaign

Nilon introduces Szechuan Chutney with a quirky ad campaign

Bytvwnewsindia

Tunni Bhaiya is back and this time it’s Szechaun Chutney. Nilon’s, one of India’s leading processed food company, expanded its Chinese range portfolio with Szechaun chutney. The company has come up with another interesting advertising campaign under the tagline- ‘Isme Pyaar Mila Hai’ featuring the famous Tunni Bhaiya aka Pankaj Tripathi. The campaign in a humorous way…