Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements. The campaign showcases the wide range of offerings available on the platform, which includes premium…
Myntra, India’s premier fashion, beauty, and lifestyle e-commerce platform, has unveiled its outdoor campaign, #SpotItGetIt, in collaboration with Ideas Farm, to celebrate FWD – the ultimate trend destination for Gen-Z fashion enthusiasts. This strategic initiative builds upon the recent film starring Myntra’s brand ambassadors, Khushi Kapoor and Vedang Raina. Watch the film here: FWD, an…
Tilt Brand Solutions, a Mumbai-based agency, has been appointed as the brand and communications agency on record for Myntra, India’s leading fashion, beauty, and lifestyle online platform. The appointment comes as Myntra readies itself for its next phase of growth, while continuing to revolutionize the way Indians shop for fashion, lifestyle, and beauty. Tilt Brand…
Myntra continues to strategically bolster its international brand portfolio, the fashion major announces the launch of the legacy global sportswear brand, ‘New Balance’, on its platform. Established in 1906, New Balance exemplifies the global sporting culture and enthusiasm spanning decades, known for its remarkable products that are a perfect blend of function and fashion for…
Strengthening the Kidswear portfolio further, Myntra announces the launch of ‘Justice’, an exclusive girls’ tween fashion brand known for inspiring individuality, self-confidence and celebrating all of her first moments through fashion and fun. Since its inception in the 2000’s, Justice has offered an extraordinary fashion experience for young girls, becoming an ‘everything for her’ destination…
Fashion and lifestyle destination Myntra and video streaming platform Voot are set to present Myntra Fashion Superstar Season 3, exclusively on Myntra Studio on the Myntra App and Voot on 11th November, 2021. With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra…
With the cricket season in full swing, Myntra today announced that it is now hosting MPL Sports’ official Team India merchandise collection on its platform. The assortment includes distinct styles such as the player jersey, stadium jersey, training jackets and hoodies, and polo tees by MPL Sports, which is the official kit sponsor of the…
Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The upcoming edition of Big Fashion Festival, brings with it…
Myntra has on-boarded Urbanic, a London-based digital fashion brand and the ultimate one-stop-shop for edgy, chic yet economical fashion, marking the latter’s first-ever partnership with an e-commerce platform. The brand is an emerging favorite among fashion-first Gen-Z shoppers and beyond in India, for women’s western wear, while also being popular in several countries, with its…
Myntra announces the launch of its latest brand campaign with its new brand ambassador, Vijay Deverakonda, aimed at establishing the brand as India’s Fashion Expert. This is part of a larger, nationwide star-studded brand campaign, with some of the most popular actors from cinema, entertainment and fashion, who are also much-loved fashion-icons, making it one…
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