MTV redefines success for the youth, unveils ‘MTV Question Marks’ campaign
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MTV redefines success for the youth, unveils ‘MTV Question Marks’ campaign

India’s leading youth entertainment brand, MTV, from Viacom18, one of the largest media conglomerates of the country, launches a brand-new culture-defining youth campaign, ‘MTV Question Marks’. As a part of the pro-socio initiative MTV organized a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth. The workshop took place in the presence of Cause Ambassador and renowned writer, producer…

Viacom18 Consumer Products teams up with Point Cove to launch exclusive ‘MTV X Point Cove’ kids collection
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Viacom18 Consumer Products teams up with Point Cove to launch exclusive ‘MTV X Point Cove’ kids collection

Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years. This partnership marks a significant milestone, as MTV extends its iconic franchise into the kids’ portfolio for the very first time in India. Offering a collection that…

MTV  launches new season of its marquee show ‘MTV Splitsvilla X4’
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MTV launches new season of its marquee show ‘MTV Splitsvilla X4’

Fortifying its position as the leader in youth-centric entertainment, MTV continues to up its ante with tentpole original content for its viewers. MTV’s much-anticipated marquee franchise is back for another exciting season; MTV Splitsvilla X4 is all set to present a unique mélange of modern-day dating and classic romance, where true love is hard-earned. In its latest…

MTV Hustle 2.0 – hunting for India’s next Rap-Star
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MTV Hustle 2.0 – hunting for India’s next Rap-Star

Known for keeping its audience on toes with experimental, immersive and LIT content, MTV has begun its journey to find India’s next fab Rapper through its new season – MTV Hustle 2.0 and it’s in collab with India’s leading Audio brand – Zebronics, as its Audio Partner. In the last 25 Years, Zebronics has been…

MTV Beats hits the right notes this Ganeshotsav with Bappa Beats
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MTV Beats hits the right notes this Ganeshotsav with Bappa Beats

India’s No. 1 contemporary Hindi music channel, MTV Beats, adds the festive fervour and zeal to the most awaited time of the year, Ganeshotsav! Adding zest to the homecoming of Lord Ganesha, MTV Beats brings fans of music and Bappa together, and a chance to win exciting prizes and merchandise, with a dynamic ‘Bappa Beats’ celebration across…

MTV India announces Realme ‘MTV Hustle 2.0’, the second season of India’s ultimate rap battleground
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MTV India announces Realme ‘MTV Hustle 2.0’, the second season of India’s ultimate rap battleground

India’s leading Youth Entertainment brand, MTV India is once again all set to hunt for new rap sounds with the latest season of India’s ultimate rap battleground, Realme ‘MTV Hustle 2.0’. Co-powered by Wild Stone new classic range and produced by Fremantle, the latest season of India’s first-ever rap reality television show will pit 16 of the country’s most unique rap voices,…

World Music Day Carnival: Leading music and youth-channels MTV Beats, Vh1 India and MTV hit the right note with a spectacular multi-artist special
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World Music Day Carnival: Leading music and youth-channels MTV Beats, Vh1 India and MTV hit the right note with a spectacular multi-artist special

Celebrating the all-pervasive power of music, Viacom18’s leading youth entertainment and music channels, MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day. Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to…

Viacom18’s Youth, Music, and English Entertainment announces the launch of the NFT marketplace Fully Faltoo
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Viacom18’s Youth, Music, and English Entertainment announces the launch of the NFT marketplace Fully Faltoo

Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining immense popularity among brands, artists, celebrities, etc, both in India and globally. India’s leading media conglomerate Viacom18’s Youth, Music and English Entertainment (YME) cluster, is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens with the announcement of the NFT marketplace Fullyfaltoonft.com,…

MTV Beats turns 5; garners 370mn cumulative viewers
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MTV Beats turns 5; garners 370mn cumulative viewers

India’s No. 1 contemporary Hindi music channel, MTV Beats, ends 2021 on a high note, as it completes five years of entertaining its audience with engaging programming and exciting innovations. The ultimate destination for music aficionados, MTV Beats has been the perfect excuse to dance and party for half a decade now. To celebrate this loyalty and love…

MTV Insights Studio launches MTV Youth Study 2021 titled  ‘Atmanirbhar by Circumstance’
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MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’

As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar…