DDB Mudra Group with MTV Hustle 2.0 launches India’s first AI-powered rapper
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DDB Mudra Group with MTV Hustle 2.0 launches India’s first AI-powered rapper

As Realme MTV Hustle 2.0 continues its epic quest for India’s newest rap sensation, youth entertainment leader MTV India joined hands with the country’s foremost creative powerhouse DDB Mudra Group to launch ‘BotHard’ – an AI-powered rapper, a state-of-the-art creative bot. Combining artificial Intelligence and the rhyming sensibilities of hip-hop music, the revolutionary campaign offers a unique tech innovation and…

MTV Insights Studio launches MTV Youth Study 2021 titled  ‘Atmanirbhar by Circumstance’
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MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’

As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar…

MTV India announces the second season of Livon MTV Supermodel of the Year
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MTV India announces the second season of Livon MTV Supermodel of the Year

After a super successful season 1, MTV Supermodel of the year is back with its new season. According to MTV Youth Study 2021, 75% of the people believe that ‘the best dressed people are the ones who are comfortable in their own clothes’ and 78% of them agree that ‘they needn’t look beautiful always’. India’s No 1…

MTV India and SaltScout, in association with SEEDS, launch ‘MTV No Fever Sale, a celebrity closet fundraiser for Covid-19
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MTV India and SaltScout, in association with SEEDS, launch ‘MTV No Fever Sale, a celebrity closet fundraiser for Covid-19

As the nation continues to reel under the Covid Crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV has always been at the forefront of inspiring positive change and channeling the power of collaboration.  As the first chapter of its latest MTV Cancel…

Viacom18 enters into a strategic partnership with LaLiga
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Viacom18 enters into a strategic partnership with LaLiga

Viacom18 Media, India’s youngest and leading media conglomerate, continues to raise the bar by challenging itself to ensure that Indian viewers are provided with entertainment that is differentiated and fresh. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the Spanish…