GroupM’s Xaxis Named Leanne Bowles As New GM For Japan
Leanne Bowles has been appointed as the General Manager for Xaxis Japan by Xaxis, GroupM’s outcome media specialist. Arshan Saha, Xaxis CEO, Asia-Pacific, and Michael Beecroft, GroupM CEO, Northeast Asia, will report to Bowles. Bowles’ responsibilities include driving the growth of programmatic advertising in a hyper-connected Japanese market and managing the agency’s relationship with its…