Mensa Brands’ Ishin named Bhumi Pednekar as Brand Ambassador
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Mensa Brands’ Ishin named Bhumi Pednekar as Brand Ambassador

Mensa Brands’ Ishin, the brand known for contemporary ethnic wear, has introduced its newest collection named ‘Rumi’. This fresh collection harmoniously blends traditional Indian elements with modern aesthetics, catering to the preferences of today’s modern women. Notably, popular Bollywood actress Bhumi Pednekar has become the brand ambassador for Ishin. Her association embodies the core of…

Mensa acquires MensXP, iDiva, and Hypp from Times Internet
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Mensa acquires MensXP, iDiva, and Hypp from Times Internet

Mensa Brands, India’s largest D2C House of Brands, has partnered with India Lifestyle Network and acquired MensXP, iDiva, and Hypp from Times Internet, leading destinations in the men’s lifestyle, women’s lifestyle, and influencer management spaces, respectively. The latest acquisitions will enhance Mensa’s digital brand-building capabilities and provide synergies in building a next-gen, digital-first consumer company….

Mensa Brands acquires home-grown denim brand, High Star
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Mensa Brands acquires home-grown denim brand, High Star

Mensa has acquired High Star, a digital-first, home-grown denim brand from India that caters to fashion-forward and digital-first consumers, adding another promising name to its storied and fast growing ‘House of Brands.’ High Star, which was founded in 2012, has grown into a prominent denim brand in the digital world, with a diverse assortment of…