Meesho celebrates small businesses in its latest IPL campaign
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Meesho celebrates small businesses in its latest IPL campaign

Meesho, India’s fastest-growing internet commerce company, today launched its latest campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever surrounding the T-20 League. It is not uncommon to see cricket fans huddled around small stores or corner shops, catching up on the latest on-field action on their way back from work or while…

Meesho named Harsh Chaudhary to lead monetisation
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Meesho named Harsh Chaudhary to lead monetisation

Harsh Chaudhary has been appointed as Meesho’s CXO for Monetisation. Chaudhary will head the team that boosts revenue production from Meesho’s multiple business divisions in this role. He has held positions of leadership with companies such as Disney+ Hotstar, Myntra, and McKinsey & Company. In his previous post, he was in charge of leading teams…

Meesho Records 750% Growth in users during  Maha Indian Shopping League
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Meesho Records 750% Growth in users during Maha Indian Shopping League

Meesho, India’s fastest growing internet commerce platform, recorded 750% growth in users over last year during its flagship festive sale event – Maha Indian Shopping League. Nearly 60% of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore. “Fuelling our efforts to digitize Bharat, Maha Indian Shopping League…

Meesho raises $570M From Fidelity and B Capital
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Meesho raises $570M From Fidelity and B Capital

Meesho, a social commerce network, has received $570 million at a $4.9 billion valuation. Fidelity Management and Research Company and B Capital Group led the round. Existing investors Prosus Ventures, SoftBank Vision Fund 2, and Facebook also participated in the round. Footpath Ventures, Trifecta Capital, Good Capital, and others are among the new investors. Meesho…

Meesho Launches Sahi Sahi Lagaya Hain Campaign
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Meesho Launches Sahi Sahi Lagaya Hain Campaign

Ahead of the festive season, Meesho – India’s leading social commerce platform – has launched the Sahi Sahi Lagaya Hain campaign to appeal to value-seeking shoppers across Tier 2+ markets. The campaign highlights how customers can access a wide selection of quality, unbranded products at the right price from sellers across the country — directly…

Meesho launches TVC for consumers from smaller towns & cities
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Meesho launches TVC for consumers from smaller towns & cities

Meesho, India’s largest marketplace for longtail products, today launched a new TVC targeting consumers from small towns and cities who are getting onboard with online shopping for quality products at affordable price-points. Conceptualized by DDB Mudra Group, this film showcases, that women are smart spenders and have unique ways of saving money. They manage their monthly expenses…