Mamaearth awards media business duties to Zenith
Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. Known for its deep-rooted media planning, Zenith will strengthen and elevate Mamaearth’s marketing and promotion efforts in India. As a part of the mandate, Zenith will handle the entire gamut of media planning for Mamaearth, including…