Rebel Foods named Essence as its integrated media agency in India
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Rebel Foods named Essence as its integrated media agency in India

Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM, today announced that it has been appointed as the integrated media agency of record by Rebel Foods in India. Led out of its Mumbai office, Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand…

NMIMS names Madison Media as media Agency on Record
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NMIMS names Madison Media as media Agency on Record

SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of India’s leading Deemed-to-be Universities, has appointed Madison Media as its media agency on record, to help scale up the media presence and generate higher reach for the institute across the country. As part of the mandate, Madison Media, India’s largest home grown media agency, will…

Initiative Media named Media Agency on Record for Urban Company
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Initiative Media named Media Agency on Record for Urban Company

Urban Company, Asia’s largest online home service platform has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office. The mandate includes both, online and offline media duties and…