Following a multi-agency pitch, OMD India has been given the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The agency is entrusted with developing inventive and futuristic end-to-end media solutions for the brand, served out of OMD’s Gurgaon office. The firm’s scope of work for McDonald’s includes integrated media…
After its global success, the iconic Chicken Big Mac® now debuts in the country. McDonald’s India West and South – owned and operated by Westlife Foodworld Ltd (formerly known as Westlife Development Ltd) has launched the much-awaited Chicken Big Mac® burger. The brand has roped in the iconic, swashbuckling opening batsman and former Indian Captain Virender Sehwag…
Sushmita Kashyap has recently joined McDonald’s India – North and East as director of marketing. She comes from Affiliate Advisory, where she served as president and co-founder for about a year. She was previously vice president of marketing at Burman Hospitality. Sushmita has a post graduate diploma in marketing from FMS – IIRM and has…
McDonald’s India-North and East has started the #25YearsOfLovinIt campaign to commemorate 25 years of being in the lives of Indian customers. The film, created by DDB Mudra, stars Awez Darbar and Nagma Mirajkar, a social media sensation and real-life couple, and attempts to depict the fun, light-hearted moments that McDonald’s is known for. It’s a…
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