Mars Wrigley launches new Boomer campaign with Radhika Madan
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Mars Wrigley launches new Boomer campaign with Radhika Madan

Boomer has launched a new digital campaign with Radhika Madan, as well as a new and exotic Blueberry flavour. The film portrays the brand’s crazy and funny personality, bringing the tagline ‘BOOMER!’ to life. Itna badaa ki dunya par chaa jaye!’ The film is lively and vivid, with a common theme of exaggeration that is’stretched’…

Mars Wrigley named Piyush Jain as Sales Director, India
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Mars Wrigley named Piyush Jain as Sales Director, India

Mars Wrigley announced today that Piyush Jain has been elevated to Sales Director for India, effective March 21, 2022. He succeeds Ritesh Gauba, who recently left the firm after 8 years of successful service in the Sales department. Piyush will be reporting to Kalpesh Parmar, General Manager of Mars Wrigley India. Piyush joined Mars in…