Myntra named Shah Rukh Khan as Brand Ambassador for ‘Trend-first’ Fashion
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Myntra named Shah Rukh Khan as Brand Ambassador for ‘Trend-first’ Fashion

Myntra, has announced the iconic Shah Rukh Khan as its brand ambassador. The Baadshah of Bollywood will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign that shines a spotlight on Myntra as the go-to platform for Trends from the world of fashion, urging users to discover new trends and stay updated in…

Nasher Miles named industry veteran Anil Verma as Chief Strategy Officer
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Nasher Miles named industry veteran Anil Verma as Chief Strategy Officer

Nasher Miles, renowned for its vibrant and stylish luggage designs, proudly welcomes industry veteran Anil Verma as its Chief Strategy Officer, effective immediately. This strategic appointment reinforces Nasher Miles’ position, particularly after their recent triumph on Shark Tank India. Bringing a wealth of experience, Anil Verma has held key leadership roles in multinational companies such…

JK Tyre further strengthens its position in Off-the-Road (OTR) Tyre segment
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JK Tyre further strengthens its position in Off-the-Road (OTR) Tyre segment

 JK Tyre, one of the country’s leading tyre manufacturer has been at the forefront of driving innovation across segments in the Indian tyre industry and taking this commitment forward, the company today launched three new Off-the-Road tyres (OTR) at the Bauma Conexpo 2023. The new offerings- 26.5-25 Loader Champ 28PR E4/L4 TL, 23X8.50-12 JET TRAX ULTIMA 6PR…

Ajanta Shoes launches the country’s first AI inspired smart shoes
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Ajanta Shoes launches the country’s first AI inspired smart shoes

Ajanta Shoes, the 66-year-old legacy footwear brand, has once again revolutionized the country’s footwear market by introducing the first ‘made in India’ smart shoe, the NAVIGATOR, which arguably is the biggest disruptor in the footwear industry of the country so far. The smart shoe isinspired by artificial intelligence powered by gyroscopic technology. The smart shoe NAVIGATOR alongside an athleisure line titled Impakto…

ManipalCigna Health Insurance on-boards Manoj Bajpayee as Brand Ambassador
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ManipalCigna Health Insurance on-boards Manoj Bajpayee as Brand Ambassador

Manoj Bajpayee has been appointed as a brand ambassador for ManipalCigna Health Insurance.ManipalCigna Health Insurance Company Limited, today announced the appointment of Padma Shri awardee and ace actor, Manoj Bajpayee, as its brand ambassador.  Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions…

Cleartrip named Shubham Khurana as the Head of Brand Marketing
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Cleartrip named Shubham Khurana as the Head of Brand Marketing

 Cleartrip, India’s fastest-growing online travel company, has announced the appointment of Shubham Khurana as the Brand Head. In his new role, Shubham will be responsible for augmenting Cleartrip’s brand presence across the country and further expanding its footprint in the newer markets along with enhancing the customer Talking about Shubham’s appointment, Kunal Dubey, Chief Marketing Officer,…

Honda Motorcycle & Scooter India appoints Kyndryl as technology partner
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Honda Motorcycle & Scooter India appoints Kyndryl as technology partner

Honda Motorcycle and Scooter India (HMSI) recently announced its exclusive collaboration with Kyndryl (NYSE: KD), world’s largest IT infrastructure services provider, to elevate its IT and security transformation journey across HMSI’s manufacturing plants. Currently, Kyndryl manages infrastructure services for plant production applications, enterprise and dealer management systems for all the dealers. Bringing operational efficiency with…

Bombay Shaving Company is the ‘Official Grooming Partner’ of Mumbai Indians
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Bombay Shaving Company is the ‘Official Grooming Partner’ of Mumbai Indians

Bombay Shaving Company has signed on as the ‘Official Grooming Partner’ of Mumbai Indians for this season’s T20 Cricket extravaganza. Mumbai Indians’ spokesperson said, “We have always believed in associating with brands which resonate and support our objective to create the best fan experience. Bombay Shaving Company brings a seamless brand and team connect as…

Honasa Consumer’s AYUGA announces brand association with Shilpa Shetty Kundra
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Honasa Consumer’s AYUGA announces brand association with Shilpa Shetty Kundra

Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for personal care, launches a new skincare brand – AYUGA, a brand crafted with the perfect balance of traditional, authentic & honest ayurvedic recipes and face yoga rituals for modern millennial skincare. The brand has…

ET Medialabs bags Performance Marketing Mandate for Drip Capital
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ET Medialabs bags Performance Marketing Mandate for Drip Capital

ET Medialabs, a leading Growth Marketing & Analytics Company, recently announced its latest collaboration with Drip capital, a California-and India-based fintech company focused on solving the working capital problem for SME exporters using technology. ET MediaLabs will help Drip Capital generate more leads through this association by providing focused, functional performance marketing services to achieve…