Sanya Malhotra has been appointed as brand ambassador for certain private brands by Shoppers Stop, India’s leading premium fashion and beauty destination, to further underline the importance of their Private Brands as a strategic pillar. This aligns with Shoppers Stop’s aim of increasing female shopper involvement while also expanding their private label inventory. Sanya’s upbeat,…
Kinnect, India’s foremost digital agency, is at the cusp of a major growth phase and has announced its recent win of CEAT Tyres’ digital media mandate. CEAT is one of India’s leading tyre brands and the flagship company of the RPG GROUP. The account was won following a multi-agency pitch. The agency will be responsible…
In a multi-agency proposal, Admatazz, a Mumbai-based award-winning digital agency that creates complete and engaging digital solutions for brands and organisations, received the digital mandate for Signi. Signi, from Chheda Jewellers, will showcase affordable luxury that embodies a great balance of minimalism and majesty while embracing classic and timeless jewellery. The agency will employ its…
GreyOrange, a global provider of solutions that modernize fulfillment operations through AI-driven software and robots, has awarded its communications mandate to Archetype (formerly Text100). Archetype has been entrusted with the crucial task of reinforcing GreyOrange’s employer brand globally – with an added focus on driving the tech and corporate brand positioning in India. This will…
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