Mamaearth, India’s leading brand for toxin-free and natural personal care products, has launched their latest campaign celebrating the timeless wisdom of mothers and the profound impact they have on shaping their children’s lives. Titled “Maa Paas Nahi, Toh Mamaearth Hi Sahi,” the campaign is a heartfelt tribute to the enduring love, guidance, and support that…
Mamaearth has recently appointed Havas Worldwide India as its official agency, entrusting them with the task of crafting innovative campaigns across multiple platforms including ATL, BTL, and digital. Following a rigorous multi-agency pitch, Havas Worldwide India’s Gurugram office emerged victorious and will be overseeing the management of this prestigious account. Anuja Mishra, chief marketing officer,…
Mamaearth from the House of Honasa, launched its latest integrated marketing campaign, #IssWinterGlowNaturally, with celebrated actor and brand ambassador Shilpa Shetty Kundra. The film opens with Shilpa Shetty Kundra walking into her friend’s house and unfolding a scenario that leaves her intrigued and confused. To help her friend with a trusted natural solution without all…
Mamaearth, the fastest growing FMCG brand from the House of Honasa, launched its latest national television advertisement for the Onion range, featuring Sara Ali Khan and Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall. Conceptualized by Korra Worldwide, the…
Honasa Consumer, parent company of Mamaearth, and The Derma Co., and the House of Brands for personal care has appointed Anuja Mishra as chief marketing officer. In her new capacity, Mishra will oversee the marketing strategy for Honasa Consumer group brands – Mamaearth, The Derma Co., and Bblunt. Mishra has led Brand Management, Innovation Strategy…
Mamaearth, the digital-first brand, has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. Known for its deep-rooted media planning, Zenith will strengthen and elevate Mamaearth’s marketing and promotion efforts in India. As a part of the mandate, Zenith will handle the entire gamut of media planning for Mamaearth, including…
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