Birla Fertility and IVF appoints Lodestar UM as its Media AOR
Birla Fertility and IVF, a leading chain of fertility and IVF clinics and part of the $3 billion diversified CK Birla Group has appointed Lodestar UM as its Media agency on record (AOR). The win was followed by a closely contested multi-agency pitch. The mandate comprises TV, Print, OOH, Digital and, Radio and will be handled…