ALTBalaji & MX Player ups its game with real-time interactive engagement on Lock Upp
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ALTBalaji & MX Player ups its game with real-time interactive engagement on Lock Upp

MX Player & ALTBalaji’s differentiated captive reality show ‘Lock Upp’ hosted by actress Kangana Ranaut has managed to garner 100MN views within 19 days of its release. To create a user experience as unique and exclusive as the content itself, MX Player & ALTBalaji has introduced two new features: Super Voting/ for Loyal and Super…

ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp’
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ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp’

ALTBalaji, an Indian OTT platform, is preparing to release a metaverse-based game for the reality show Lock Upp: Badass Jail, Atyaachari Khel. Lock Upp Game is a virtual reality game based on a reality show that allows users to explore the show’s atmosphere, do activities, and win real money. ALTBalaji, as a pioneer, has enabled…