Picture this – it is after hours when a rather amused Clown enters the exclusive Licious Kitchen with a red balloon. A Colonel and a King follow soon after, and you can almost cut the atmosphere inside the store with a knife as their eyes lock. It begins to get fiery now, as the Licious team member at the counter nervously looks on; just as the sound of the bursting balloon…
With the introduction of its new line of Meat Masalas, Licious, India’s most popular all-things-meat brand, announced its entry into the spice market. With this most recent category growth, the brand has released eight traditional masalas that have been masterfully developed for consumers, giving meat lovers a great fit for their preferred meat recipes. The…
Licious, India’s tech-first, fresh animal protein brand in its latest ad campaign, lets the host shine among friends, by cooking some delectable chicken wings, tandoori chicken, and crispy snacks as they gather at home to celebrate the love for cricket. The films bring out the joy of cooking for friends at such celebrations. The brand…
Vakul Agarwal has been named Vice President, Growth at Licious, India’s first D2C unicorn. Vakul will be spearheading all efforts to drive growth for Licious across all channels as it enters a post-unicorn period. He is an accomplished young leader for digital firms. Other major strategic appointments to the Licious leadership team have preceded Agarwal’s…
Sanket Venkatesh Prabhu has been appointed Vice President – Research & Development at Licious, India’s first D2C unicorn (R&D). Sanket will manage and direct Licious’ R&D operations in order to capitalise on possible new products, with the goal of creating value across the three dimensions of People, Planet, and Profit through sustainable innovations. Sanket has…
Licious has altered the paradigm again again by becoming India’s first D2C Unicorn, following a new round of funding. After receiving $52 million in funding from IIFL AMC’s Late Stage Tech Fund, the country’s tech-powered, D2C fresh animal protein brand was valued at a billion dollars. India’s direct-to-consumer sector is reaching a tipping point, with…
Himanshu Verma has been named Chief Product & Technology Officer of Licious (CPTO). The Bengaluru-based business is in its sixth year of operations and is focused on disrupting the industry with world-class tech-based solutions. Himanshu’s appointment is a significant step in the right direction. An industry veteran with over two decades of experience, Himanshu’s last…
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