CottonKing with actor Lalit Prabhakar in the Campaign ‘100% cotton’
CottonKing launched its first Brand Film to put across its Brand Promise in a very quirky yet clear communication. CottonKing proudly claims that they make shirts from 100% cotton only. Even their tagline says ‘100% cotton shirts.’ To communicate this promise, CottonKing roped in Maharashtra’s Youth Icon Lalit Prabhakar. The campaign is conceptualized and created by…