KAYA Marks 18 Years With Brand Purpose Re-Imagined Launches New Campaign ‘BEAUTIFUL IS YOU’
Kaya, India’s leading skincare & the largest dermatologist network enabled brand has unveiled a new identity, symbolic of a strategic realignment with its ever growing young consumer base. The new brand narrative is inspired by its young customers – Gen Zs and Millennials. The new brand vision seamlessly integrates an omnichannel experience successfully straddling the…