CEAT named Lakshmi Narayanan B as Chief Marketing Officer
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CEAT named Lakshmi Narayanan B as Chief Marketing Officer

Lakshmi Narayanan B has been named the company’s new chief marketing officer, according to CEAT. Lakshmi Narayanan will lead the company’s marketing initiatives across all markets in this capacity. Lakshmi Narayanan has 18 years of solid expertise in sales and marketing. He oversaw a varied team in his previous position as Head of Marketing at…

CEAT Bags Strategic Time Out Partnership for Women’s T20 Challenge 2022
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CEAT Bags Strategic Time Out Partnership for Women’s T20 Challenge 2022

The Official Strategic Timeout Partner for the Women’s T20 Challenge 2022 is CEAT Ltd, an Indian tyre manufacturer. The Women’s T20 Challenge is one of India’s oldest women’s cricket events, and it has recently grown in popularity among the general public, owing to an increase in female cricket watching across Asia. According to CEAT, its…

Kinnect won the digital media mandate for CEAT
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Kinnect won the digital media mandate for CEAT

Kinnect, India’s foremost digital agency, is at the cusp of a major growth phase and has announced its recent win of CEAT Tyres’ digital media mandate. CEAT is one of India’s leading tyre brands and the flagship company of the RPG GROUP. The account was won following a multi-agency pitch. The agency will be responsible…