NPCI collaborates with Badshah for a rap anthem to promote UPI AUTOPAY feature
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NPCI collaborates with Badshah for a rap anthem to promote UPI AUTOPAY feature

National Payments Corporation of India has partnered with the Indian rap icon Badshah to curate a song to promote the UPI AUTOPAY feature. The rap anthem ‘Life Hai Wow’ is inspired by the company’s overarching mission of helping improve people’s lives with innovative payment solutions. The campaign is an extension of NPCI’s long-standing UPI Chalega…

UPI AUTOPAY feature goes live on SonyLIV
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UPI AUTOPAY feature goes live on SonyLIV

National Payments Corporation of India (NPCI) has announced that UPI AUTOPAY is now live on SonyLIV. Millions of SonyLIV customers can now set standing instructions for their recurring subscription payments using UPI AUTOPAY and enjoy a hassle-free content viewing experience. Now the SonyLIV users can enjoy premium streaming without having to remember the subscription renewal…