Arata ropes in Taapsee Pannu as brand ambassador
Arata, a homegrown personal care brand introduces its most innovative hair care range – The Advanced Curl Care range. Featuring eight innovative and aspirational products exclusively created for the curly-haired community. This haircare range is being launched with powerhouse performer and Arata’s CurlFriend – Taapsee Pannu. Around 60% of the world’s population has either curly…