ALTBalaji & MX Player ups its game with real-time interactive engagement on Lock Upp
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ALTBalaji & MX Player ups its game with real-time interactive engagement on Lock Upp

MX Player & ALTBalaji’s differentiated captive reality show ‘Lock Upp’ hosted by actress Kangana Ranaut has managed to garner 100MN views within 19 days of its release. To create a user experience as unique and exclusive as the content itself, MX Player & ALTBalaji has introduced two new features: Super Voting/ for Loyal and Super…

ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp’
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ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp’

ALTBalaji, an Indian OTT platform, is preparing to release a metaverse-based game for the reality show Lock Upp: Badass Jail, Atyaachari Khel. Lock Upp Game is a virtual reality game based on a reality show that allows users to explore the show’s atmosphere, do activities, and win real money. ALTBalaji, as a pioneer, has enabled…

ALTBalaji names Pitchfork Partners as Strategic Communication Counsel
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ALTBalaji names Pitchfork Partners as Strategic Communication Counsel

ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. Through this Partnership, ALTBalaji aims to strengthen its reputation through multi-channel outreach to increase awareness about the platform, it’s shows and widen the viewer base. Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building…

ALTBalaji launches #ALTBingeFest campaign to commemorate the festive season
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ALTBalaji launches #ALTBingeFest campaign to commemorate the festive season

ALTBalaji, India’s top local OTT platform, is gearing up to launch their one-and-a-half-month #ALTBingeFest campaign, which will once again put a fun spin on things by keeping things interesting. With everyone in a festive mood for Christmas and the New Year approaching, the #ALTBingeFest may be rather enjoyable. The programme intends to provide entertaining fan…

Puncch Beat 2: Siddharth Sharma QUASHES rivalry rumours with ALTBalaji’s youth-drama co-star Priyank Sharma
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Puncch Beat 2: Siddharth Sharma QUASHES rivalry rumours with ALTBalaji’s youth-drama co-star Priyank Sharma

The handsome and talented Siddharth Sharma made his acting debut with Puncch Beat in 2019. Two years down the line, the actor is reprising his character, Ranbir Choudhary, in the second instalment of Puncch Beat. The Youth Drama, which streams on streaming giant ALTBalaji has been receiving rave reviews since it started streaming this Sunday….

ALTBalaji Is Looking For Senior Manager / AVP – Brand & Content Marketing

ALTBalaji Is Looking For Senior Manager / AVP – Brand & Content Marketing

ALTBalaji is looking for a Senior Manager / AVP – Brand & Content Marketing in ALT Digital Media Entertainment Limited. Below mentioned are the details of the profile. Qualification: Graduate / Post Graduate Experience: 8 to 10 years (Media Background Preferable) Job Description: 1) Responsible for driving overall brand and communications strategy at ALTBalaji that creates…