International Advertising Association (IAA) Celebrates 85 Years of Shaping the Marketing Landscape
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International Advertising Association (IAA) Celebrates 85 Years of Shaping the Marketing Landscape

The International Advertising Association (IAA), known as the world’s most influential network of marketing and marketing communications professionals, is marking a significant milestone this October as it celebrates 85 years of existence. Founded in 1938 by Thomas Ashwell and a group of 12 Ad Execs at the New York Harvard Club, IAA has evolved into…

Advertising, Market Research, PR and Telecom Sectors lead hiring intent: foundit Report
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Advertising, Market Research, PR and Telecom Sectors lead hiring intent: foundit Report

foundit, one of India’s leading talent platforms, today published the foundit Insights Tracker (fit) for December 2022. The job trajectory for the month has summarised the hiring sentiment for the year 2022 by exhibiting a steady increase (2%) in e-recruitment month-on-month (MoM). This re-affirms a positive hiring outlook in the upcoming year. However, a marginal…

TTK Prestige addresses house party hassles with their new digital film
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TTK Prestige addresses house party hassles with their new digital film

TTK Prestige, kitchen and home solution provider, has always been at the forefront of innovation. Each of their new products has always been a step ahead to resolve the pain points of their customers. Ahead of the New Year, the brand has launched a brand-new digital film in an effort to help address the pain…

Netflix names Microsoft as partner for new consumer subscription plan
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Netflix names Microsoft as partner for new consumer subscription plan

Netflix’s has named Microsoft as its technology and sales partner to help power their first ad-supported subscription offering. At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. All ads served on Netflix…

#choosewisely with Colorbar Cosmetics, a campaign by Times OOH
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#choosewisely with Colorbar Cosmetics, a campaign by Times OOH

The “#choosewisely” campaign aims to establish Colorbar Cosmetics as the world’s best, 100% non-toxic nail lacquer. The communication aims to educate consumers on the USP’s of Colorbar Vegan Nail Lacquer, generate mass awareness and establish brand dominance in the nascent vegan nail lacquer space. The key messaging is that Colorbar Vegan Nail Lacquer is the…

JK Tyre launches #HawaNahinNiklegi campaign with rapper King
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JK Tyre launches #HawaNahinNiklegi campaign with rapper King

JK Tyre has created a campaign called ‘Hawa Nahin Niklegi,’ in which the business has enlisted the help of King, a prominent Indian rapper and musician, to create a memorable chorus promoting the brand’s new Puncture Guard technology. This is a revolutionary technology that allows tyres to immediately self-repair punctures up to 6 mm in…

Park Avenue’s latest TVC celebrates the essence of modern masculinity
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Park Avenue’s latest TVC celebrates the essence of modern masculinity

Park Avenue, India’s leading men’s grooming brand from Raymond Consumer Care, has unveiled a new advertising campaign that delves deeper in the multifaceted personality of today’s contemporary man. The campaign ‘Doctor – Dancer’ embraces different expressions of their masculinity and endorses the thought that there is more to an individual than what meets the eye….

Viacom18 launches #MusicKaMadhouse – KaanPhod
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Viacom18 launches #MusicKaMadhouse – KaanPhod

India’s leading entertainment conglomerate Viacom18’s Youth, Music and English entertainment (YME) cluster has launched KaanPhod, an artist-first label and platform offering language-agnostic, music-centric content across multiple digital as well as major audio streaming platforms including Hungama, Wynk, Amazon Prime, Spotify, Jio Saavn, Resso and YouTube. KaanPhod, aims to be the number one destination for artist and…

TVS Eurogrip Tyres unveils new brand campaign ‘Whistle Through Every Turn’
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TVS Eurogrip Tyres unveils new brand campaign ‘Whistle Through Every Turn’

TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled out its new brand campaign – “Whistle Through Every Turn”- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist. The films feature M S Dhoni as the main protagonist,…

TATA Tea Premium organises a Grand Shobhayatra  to celebrate the ‘Sarvaguni’ Spirit of  Maharashtrian women
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TATA Tea Premium organises a Grand Shobhayatra to celebrate the ‘Sarvaguni’ Spirit of Maharashtrian women

TATA Tea Premium – Desh Ki Chai, the flagship and iconic brand from Tata Tea’s diverse portfolio, hosted a unique all-women Shobhayatra (Bike Rally) in Pune and Aurangabad  as a part of the brand’s hyperlocal approach to celebrate Sarvgunni spirit of Marathi Women. The grand event brought together 300 plus ‘Sarvaguni’ women across these 2…