Affinity Acquires Opinary to Expand Global Presence in Europe
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Affinity Acquires Opinary to Expand Global Presence in Europe

Bytvwnewsindia

Affinity Global Inc, a globally-diversified ad tech firm that provides privacy-friendly advertising solutions and SaaS platforms, has announced its acquisition of Opinary, a Berlin-based consumer engagement focused media tech company. This strategic move solidifies Affinity’s commitment to expanding its global presence in Europe and further strengthening its position in the Ad-Tech industry, while also paving…

Vi rolls out AI/ML based Ad-Tech Platform – Vi Ads
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Vi rolls out AI/ML based Ad-Tech Platform – Vi Ads

Bytvwnewsindia

Vi, an AI/ML-driven Adtech platform that delivers advertisers a cutting-edge and ROI-focused programmatic media buying platform, has announced the introduction of its own ‘Ad-Tech’ platform — Vi Ads. Vi Ads, which is based on Vi’s deep data science technology, will allow marketers to engage with the operator’s 243 million subscribers through a variety of channels,…

Discovery, Inc. acquires Assets of Ad-Tech Company ZEDO
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Discovery, Inc. acquires Assets of Ad-Tech Company ZEDO

Bytvwnewsindia

Discovery, Inc., the world’s leading provider of live entertainment, announced today that it has acquired the assets, technology, and intellectual property of ZEDO, an advertising technology firm with offices in the United States and India. The acquisition will bring ZEDO’s technology in-house, allowing Discovery’s ad solutions to innovate more quickly. This acquisition adds significant ad…