Taproot Dentsu and Aditya Birla Group unshackle men’s ethnic wear from codes of conduct in their latest campaign
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Taproot Dentsu and Aditya Birla Group unshackle men’s ethnic wear from codes of conduct in their latest campaign

Taproot Dentsu, a dentsuMB Company & the creative agency from Dentsu India, has launched its latest campaign for Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Group. The campaign, ‘Sada Mast Raho’, challenges the social code of conduct prescribed for the groom at his wedding. Be it his choice of…