Century Pulp And Paper named Vector Brand Solutions As Its Brand & Communications AOR
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Century Pulp And Paper named Vector Brand Solutions As Its Brand & Communications AOR

ByTVW News India Bureau

Century Pulp & Paper (CPP), part of the Aditya Birla Group and a major player in the domestic and the export market for paper, board, tissue and pulp, has appointed Vector Brand Solutions as their brand and communications agency on record, for their portfolio. Part of Quotient Ventures, Vector Brand Solutions is a brand-first full funnel…

Taproot-Dentsu-and-Aditya-Birla-Group-unshackle-men’s-ethnic-wear-from-codes-of-conduct-in-their-latest-campaign
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Taproot Dentsu and Aditya Birla Group unshackle men’s ethnic wear from codes of conduct in their latest campaign

ByTVW News India Bureau

Taproot Dentsu, a dentsuMB Company & the creative agency from Dentsu India, has launched its latest campaign for Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Group. The campaign, ‘Sada Mast Raho’, challenges the social code of conduct prescribed for the groom at his wedding. Be it his choice of…