Godrej HIT has launched a new TVC for HIT Anti Roach Gel featuring actor Shefali Shah. The film uses a war-room setup to demonstrate the product’s approach to tackling cockroach infestations at the nest. Created by Lightbox, Godrej Consumer Products’ in-house creative studio, the film opens with a sniper reporting to headquarters about a large … Continue reading Shefali Shah takes a different route to kill cockroaches in HIT’s new ad