Kakkoii Entertainment, renowned for its strategy-first approach in advertising, design, and entertainment, founded by industry luminary Yousuf Rangoonwala, formerly of W+K and BBH, proudly announces a strategic integrated partnership with HoneyVeda. HoneyVeda, the innovative, monofloral, and cruelty-free honey brand, established by Hardik Joshi, widely acknowledged as the “Bee Man and Honey Man of India.” Kakkoii Entertainment will serve as the official brand strategy, design identity, packaging design, social media content creation and management, and performance marketing agency for HoneyVeda.
Over the past five months, Kakkoii Entertainment has delved deep into the world of bees and honey under the guidance of Hardik Joshi, crafting an inspiring and precise brand purpose for HoneyVeda. Since 2016, Hardik has been dedicated to enhancing honey quality and safeguarding bees, crucial for pollination and responsible for 70% of our food. His commitment to these invaluable creatures and to improving the livelihoods of Indian beekeepers and farmers is commendable.
On World Bee Day 2024, the formalization of this partnership marked a significant milestone as Kakkoii Entertainment became the official AOR for HoneyVeda. HoneyVeda gained national recognition after featuring on Shark Tank, where Hardik Joshi’s captivating pitch earned accolades from Anupam Mittal. Noteworthy for its exceptional taste and Hardik’s hands-on approach, HoneyVeda stands out from the crowd.
“Our team at Kakkoii Entertainment is already ‘buzzing’ with ideas and enthusiasm for HoneyVeda. Our goal is to differentiate the brand with an exciting and meaningful purpose. Through it, we aim to spotlight the significance of bees, beekeepers, and farmers, while also promoting Hardik Joshi’s remarkable journey and vision for cruelty-free honey. This partnership is poised to bring HoneyVeda’s story and products to a wide audience, creating ripples in the industry and the nation,” said Yousuf Rangoonwala, Founder, CSO, and Executive Director of Kakkoii Entertainment.
Hardik Joshi, the founder of Honeyveda, expressed, “I see Kakkoii’s team as the co-founders for Honeyveda, an extension of our marketing team. Their work has been nuanced, sharp, and thorough, surpassing our expectations. This collaboration marks the beginning of a new chapter filled with innovative ideas, a fresh brand identity, and impactful campaigns. Stay tuned for more exciting updates as we work together to elevate HoneyVeda’s presence and influence.”
