Disney+ Hotstar has unveiled version 2.0 of its self-serve advertising platform, perfectly timed for the highly anticipated ICC Men’s T20 World Cup 2024. Building on the success of its initial launch in August 2023, which coincided with the Asia Cup and ICC Men’s Cricket World Cup 2023, this upgraded platform promises a more seamless and accessible experience for advertisers of all sizes, available in five languages: English, Hindi, Tamil, Telugu, and Kannada.
The enhanced self-serve platform now supports advertisements across both live sports and Disney+ Hotstar’s expansive entertainment portfolio. This upgrade empowers small and medium-sized advertisers to effectively connect with their target audiences on one of India’s leading streaming platforms.
“We are committed to empowering our advertisers and agency partners with innovative ad solutions. Our enhanced self-serve platform is a testament to this commitment, enabling advertisers of all sizes to capitalize on the significant opportunities presented by the ICC Men’s T20 World Cup 2024. With the inclusion of our Entertainment offerings, advertisers can extend their engagement beyond the marquee tournament, ensuring sustained audience connection. We eagerly anticipate the widespread adoption of our self-serve platform by advertisers and agency partners alike,” said Dhruv Dhawan, Head of Ads, Disney+ Hotstar India.
Disney+ Hotstar’s self-serve platform offers end-to-end automation and a streamlined campaign setup process, ensuring advertisers can launch their campaigns in less than three hours. The platform features multiple ad formats such as midrolls and pre-rolls, along with over 1000 targeting options to reach relevant audiences. Advertisers can start their campaigns with budgets as low as INR 50,000 for Entertainment and INR 2 Lacs for Live Sports, allowing for tailored campaigns with mid-flight adjustments and real-time reporting.
Additionally, Disney+ Hotstar is introducing special incentives for first-time advertisers, offering exclusive rates of INR 49 CPM for those launching their first campaign via the self-serve platform. This initiative makes entry into digital advertising more cost-effective and rewarding.
Advertisers can also take advantage of the early bird opportunity by booking India and/or playoff matches before May 29th, 2024, to receive a 50% bonus on impressions for non-India matches, maximizing their reach during this prestigious sporting event.
For entertainment offerings, the self-serve platform provides ready packages across Hotstar Specials, exclusive movie portfolios, Disney+ Originals, and top shows from the Disney Star network in eight languages: Hindi, English, Tamil, Telugu, Malayalam, Marathi, Kannada, and Bengali.
For advertisers looking to elevate their brand presence and engage with audiences during the ICC Men’s T20 World Cup 2024 and beyond, Disney+ Hotstar’s enhanced self-serve platform offers unparalleled advertising opportunities.
