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Clovia named Manushi Chhillar as the new brand ambassador

Clovia, the renowned Indian brand, has named Manushi Chhillar, former Miss World and Bollywood actress, as its latest brand ambassador, marking a significant milestone in championing relatable conversations and celebrating the spirit of girlhood nationwide.

In Clovia’s new National TV ad campaign titled ‘Coffee to Club with Clovia,’ Manushi Chhillar takes center stage as the brand’s face across various platforms, including OOH, digital media, and television.

The TVC campaign aims to portray Clovia as a steadfast companion to women throughout life’s adventures. Featuring candid conversations between Manushi Chhillar and her friend, the film showcases her spontaneous and adventurous personality as she navigates her daily routines.

The TVC beautifully captures the simple joys of everyday life, from casual coffee outings to lively nights out, while also delving into heartfelt discussions on friendships and overcoming challenges like heartbreaks.

Link to the TVC:


The association between Manushi Chhillar and Clovia extends beyond mere endorsement; it represents a shared commitment to values of happiness along with independence & resilience – everything that defines a Clovia Girl.

Given her self-made, ambitious nature, Manushi seamlessly embodies the spirit of a Clovia Girl, paralleling the brand’s evolution. Transitioning from medicine to acting, she made her mark in Bollywood starting with Samrat Prithviraj and progressing to Bade Miyan Chote Miyan.

Commenting on the announcement Neha Kant, Founder said “At Clovia, we believe lingerie should empower women to live life to the fullest instead of holding them back with discomfort or insecurity. Our connection with our customers extends beyond mere products; we promote values of happiness in life by being financially independent, working hard & loving yourself. Manushi embodies all these with the confidence of a champion. Her inspiring journey to making her mark in the tough world of Bollywood resonates deeply with Clovia. We were delighted to welcome her onboard. After all, smart girls do choose Clovia!”

Commenting on the association, Manushi Chhillar said “I am elated to associate with Clovia; a brand that believes in propagating happiness and it truly resonates with my ideology. My journey also symbolizes that life is what you make it through perseverance and unapologetic pursuit of your passions. Together with Clovia, we hope to inspire women to embrace their uniqueness, to own their narrative, and to redefine what it means to be beautiful, inside and out.

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