Limca, the beloved lemony flavored drink from Coca-Cola India, has unveiled its captivating new campaign, #TravelWithLimca. Introducing Triptii Dimri as the Limca girl, the campaign aims to celebrate the idea of discovering hidden treasures within our own neighborhoods. Encouraging people to explore new hotspots within their cities, the #TravelWithLimca campaign seeks to ignite a sense of adventure and curiosity.
Crafted by Studio X, the campaign film takes viewers on an exhilarating journey alongside Triptii Dimri as she embarks on a bus ride to explore her city. With each sip of the refreshing Limca, a wave of happiness engulfs her, infusing her journey with excitement and anticipation. Energized by the invigorating taste, Triptii sets out to uncover the vibrant experiences tucked away in her city, from bustling markets to sizzling street snack shops. Through her enchanting journey, the campaign inspires consumers to embark on their own city tours, accompanied by the refreshing taste of Limca.
Expressing her excitement about joining the Limca family, Triptii Dimri said, ” I am very happy and excited to be a part of Limca. Exploring new places and experiencing different cultures has always been my passion, and I am thrilled to encourage others to do the same. Together with Limca, I look forward to embarking on this exciting journey of discovery.”
Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “With its legacy of lime and lemony credentials, Limca has been rejuvenating consumers with its unique taste for 5 decades. We are thrilled to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. With this campaign, we hope to encourage people to get out there and discover the beauty of their own cities and refresh themselves with a chilled Limca!
“Mukund VML, Chief Strategy Officer, Studio X said, “There are so many places in one’s own city that are waiting to be discovered. The #Travel with Limca campaign encourages you to live your city to the fullest. Everything in the commercial is localized to the city – from the name of the bus stop to the illustrations. Triptii with her effervescent attitude was not just great to work with but also is the perfect Limca girl. ”
As part of the campaign, the brand will be running a promotional offer until 30th June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle. Dive into the world of exploration and unlock access to a plethora of travel
