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Brandwizz Communications bags creative and digital mandate for IFGL Refractories

Brandwizz Communications, a comprehensive digital marketing agency with operational hubs in both Kolkata and Hyderabad, has successfully secured the creative and digital marketing responsibilities for IFGL Refractories.

This achievement came about after a series of extensive presentations, as detailed in an official announcement.

Brandwizz is set to facilitate IFGL’s expansion of its online presence through adept management of social media, online reputation management (ORM), and the overarching digital and creative strategy. In addition to these responsibilities, the agency’s dedicated team will also focus on advertising initiatives, participation in trade shows, and the development of creative assets, as elaborated in the statement.

Founded in 1979, IFGL Refractories stands as a global leader in the refractory industry, boasting a presence in excess of 10 manufacturing units spanning Asia, Europe, and North America. With subsidiaries situated in the United Kingdom, the United States, China, Germany, and the Czech Republic, IFGL offers cutting-edge refractory solutions to iron and steel producers and foundries across a staggering 50 countries. As an integral component of the SK Bajoria Group, IFGL is publicly listed on both the BSE and NSE.

Kamal Sarda, Director and CEO – India, IFGL, said, “IFGL is growing, and it is crucial to interact and communicate with all its stakeholders regularly. It is also essential to be present and effectively use the expanding avenues of new media. Brandwizz has helped us rebrand our corporate identity and build our new group website. It was a natural progression to explore this new collaboration. We look forward to working with their team and taking our business forward.”

Sayak Mukherjee, Co-Founder, Brandwizz Communications, said, “We are excited to have IFGL on board as a retainer client. IFGL is a leading global brand in the iron and steel industry, and we have closely worked with them earlier in rebranding their identity. Our focus is to make IFGL a more visible, accessible and interactive brand on the digital platform and continue to work on perception building as the brand expands to new geographies.”

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