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Dentsu Creative named Manzoor Alam as ECD

DENTSU CREATIVE India has exciting news to share with the appointment of Manzoor Alam as their new Executive Creative Director (ECD). In this pivotal role, Manzoor will report directly to Joy Mohanty, the Chief Creative Officer – North, and will play a vital role in leading and guiding creative teams to deliver exceptional work.

The mandate for Manzoor includes overseeing prominent brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, Carlsberg, among others, from the agency’s Gurgaon office. His vast experience of 20 years with esteemed agencies like McCann and Rediffusion, along with his most recent stint at Lowe Lintas, brings a wealth of knowledge and expertise to the table.

Manzoor’s primary focus will be on nurturing and developing the agency’s creative talent, transforming the Gurgaon office into a hub of innovation and excellence. Emphasizing the concept of Modern Creativity, he aims to foster a vibrant and forward-thinking creative culture that enables the agency to craft campaigns that deeply resonate with clients and their audiences.

Speaking on the appointment, Joy Mohanty said, “Manzoor’s exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures. His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”

Manzoor added, “In today’s ever-evolving consumer landscape, it is important to consider both the ‘when’ and ‘how’ of every idea. This calls for a cohesive and integrated approach to deliver our concepts effectively. DENTSU CREATIVE India’s philosophy of ‘Modern creativity’ synchs well with this emerging trend. The organization’s strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions amplifies the potential for impactful ideas to flourish. This is exactly what has drawn me towards DENTSU CREATIVE India. I am excited and look forward to embarking on this inspiring journey.

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