AdCounty Media, a prominent player in the digital media space, has announced the appointment of Kapil Rastogi as the company’s National Sales Head for India. With 15 years of sales expertise in the digital media industry, Rastogi brings valuable insights and experience to his new role.
Prior to joining AdCounty Media, Rastogi has had a successful career with various media companies, including Times Internet Ltd., Dainik Bhaskar, Zee Digital, SCB, 9dot9 Media, Network 18, Culture Machine, and Asianet News Media.
Delphin Varghese, Co-founder and Chief Business Officer of AdCounty Media, expressed excitement about Rastogi joining the team and emphasized his belief that Rastogi’s extensive experience and deep market understanding will play a key role in driving AdCounty’s growth in the Indian market. He also highlighted the company’s plans for diversification and expansion into domains like programmatic and in-house DSP, as well as the development of product streaming and gaming applications. The goal is to expand the company’s digital footprint into 50+ countries by 2025.
On his appointment, Kapil Rastogi shared his enthusiasm about joining a team of digital industry game-changers. He expressed his commitment to contributing to the company’s future success and achieving significant milestones in the next decade. Rastogi acknowledged the tremendous growth potential of the digital advertising industry in India, with revenues surpassing the 1 trillion mark in 2022 and India taking the global lead in digital ad spend. He also mentioned that digital AdEx is expected to reach $21 billion by 2028. With digital marketing reaching maturity, marketers are increasingly focusing on ROI-driven strategies and effective channels to boost revenue. AdCounty Media, with its adaptive and competitive media solutions, aims to help brands maximize their reach, enhance user acquisition, and minimize advertising waste.
