Bollywood actress Shraddha Kapoor has been named by lingerie and personal care company Clovia as its first brand ambassador. The brand’s first-ever national TV commercial campaign, with the slogan “Happy is my Superpower,” stars the actress. In addition to TV, a 360-degree campaign will use the star as the face of the company across internet, film, and social media.
The movie discreetly questions the conventions and assumptions of society that restrict women. The TVC honours women for doing what makes them happy and for having an unbreakable spirit.
their unbeatable spirit.
Commenting on the announcement Neha Kant, Founder & CRO said “Clovia has been tirelessly putting in efforts to educate & empower women by sharing critical information when it comes to lingerie, right fit & body type. Shraddha Kapoor truly resonates with the brand’s ethos and has unthinkable mass popularity as she has a persona of a strong, independent & free-spirited individual. With our association with Shraddha, we are certain that we will be able to bring in further change in perceptions & spread a positive message among our target audience.”
Commenting on the association, Shraddha Kapoor said “I am elated to associate with Clovia; a brand that believes in propagating happiness. This is a big step taken by us to normalize conversations that were until now spoken about in hush voices. There is no denying that wearing what you like and owning how you look, can be a real confidence booster. I am truly in love with the idea that only you can make yourself happy and being happy can be your Super Power!”
Film Director Punit Malhotra who directed the TVC from Dharma 2.0, said, “We are excited to partner with Clovia to design and execute the brand’s maiden TV ad campaign. Getting Shraddha on board has brought life into the TVC as she has a strong connection with the millennial girls where she brings her true self to the audience. She is an inspiration for many girls who do not shy away from living their life on their own terms.”