Day: July 1, 2022

Cosmo Films Appoints Justin Glass As President For North America Operations

Cosmo Films Limited, a Global Leader in Films for Packaging, Labelling, Lamination and Synthetic Paper and an emerging player in Specialty Chemicals, Polymers & Pet care, appointed Mr. Justin Glass as President for their business operations across North America. In his new role, Justin will be responsible for devising growth strategies and expanding business in …

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OLX Autos launches its third ad film under ‘Shetty Ke Car-Naame’ campaign

The third commercial in the “Shetty ke Car-Naame” campaign has been published by OLX Autos, India’s largest player in the used car market, along with Bollywood filmmaker Rohit Shetty and actor Sharman Joshi. The commercial is named “Ghoomti Hui Car.” The third of a series of four commercials for OLX Autos focuses on the company’s …

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Usha unveils co-branded Shabaash Mithu TVC starring Taapsee Pannu

Taapsee Pannu, who plays Mithali Raj in the Viacom18 Studios film Shaabash Mithu, a biography on the accomplished cricketer who also serves as the company’s brand ambassador, and Usha International have released a co-branded TV commercial. The TVC has Taapsee Pannu portraying Mithali Raj’s path as a cricket player and makes a powerful brand integration …

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upGrad named Rakesh Raju as Director of Brand Marketing

UpGrad, an Edtech business, has announced the appointment of Rakesh Raju as the Director of Brand Marketing in an effort to bolster its executive team. Rakesh’s new position at upGrad will require him to develop go-to-market plans and spearhead high-impact marketing campaigns in order to further solidify the brand’s identity across online and offline channels. …

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BIG FM named Ishita Dasgupta as National Head – Digital

Ishita Dasgupta’s appointment as the National Head of Digital and Business Growth at BIG FM has boosted the organization’s national sales staff (West & South). Dasgupta’s new position will entail overseeing the expansion of BIG FM’s business and digital verticals across the radio network. Dasgupta has worked in the media and entertainment industry for more …

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