The branding and digital marketing mandate for Jyoti Resins & Adhesives Ltd’s EURO7000 has been awarded to Rioconn Interactive, an advertising and digital marketing agency. After a multi-agency pitch that included several rigorous rounds of evaluation, the account was won.
The mandate covers the brand’s whole social media strategy, from conception to implementation. It also entails developing a positioning plan and producing brand films to generate buzz in the marketplace. Performance marketing will also be a focus for the agency as it seeks to drive business growth across many geographies.
The brand holds quite a huge market share and its goal is clear – widen its reach and position it as one of the fastest working adhesives in the market. Utkarsh Patel, Executive Director of Jyoti Resins & Adhesives Limited said “EURO7000, as a brand, has a lot of potential to surface above the competitor brands and all we need is a line of communication that helps us stand apart. Down the line, we’re looking at a lot of commercials and innovative advertising modes to make our presence prominent across platforms as well as geographies,” he added.
Talking about this noteworthy victory, the Director of Rioconn Interactive, Hemaang Gandhi commented, “There is a lot that can be done with a brand in this industry and we will not only meet the expectations of the client but we will go beyond to display our creative prowess to take this brand to new heights. With a team dedicated to always thinking out of the box, we sure are going to have fun working with EURO7000.”
