Ayushmann Khurrana’s brand partnership with TECNO, a smartphone brand from TRANSSION India, has been renewed.
The resumption of the association with the star is founded on mutual admiration and trust, and it is expected to reinforce the brand’s tagline of ‘Stop at Nothing.’ TECNO Mobile hopes that by continuing on this path, it will be able to deepen its consumer trust and maintain its strong growth trajectory.
“Being a ground-breaking actor, who has disrupted the age-old, monotonous narratives of the Indian film industry, Ayushmann Khurrana has influenced the Indian youth in a positive way. His movie choices and relatable characters resonate with TECNO Mobile’s brand philosophy of offering something innovative and best-in-class. While Ayushmann brings novelty through his content, TECNO does that with its diverse set of offerings with advanced and premium technology across its 5 product lines. Over the last year, the actor has extensively been a part of product launches and campaigns of the smartphone brand across electronic and social media platforms,” the company stated.
Speaking about the revived union, Arijeet Talapatra, CEO of TECNO Mobile – India said, “Currently, TECNO Mobile is the 3rd largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022. We’ve earned this feat on the back of our ‘India first’ and ‘segment-first’ approach and as we move ahead in our journey, we aim to cater to consumers across all price points. With a focus on the mid to high segment for the coming year, the alliance with Ayushmann is going to play a pivotal role. Particularly, considering his fandom, among the GenZ and Millennials; a focused cohort for the brand as well. Similar to the consumer’s evolving taste in films and entertainment content, they are also evolving as smartphone consumers, with expectations around variety, high-end features and technology. Therefore, this extended association will allow us to expand our target base and further solidify our position as a leading premium smartphone brand.”
