The UAE T20 League has signed a long-term worldwide media rights agreement with global media and entertainment powerhouse ZEE. In India and around the world, the League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5.
The UAE T20 League is a professional cricket event in which Reliance Industries Limited, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group, and Capri Global compete in a 34-match series.
The League’s reach and resonance with viewers and partners will be aided by ZEE’s strong worldwide presence in 190+ countries. ZEE will engage fans through a multi-platform strategy, bringing the league’s total audience to more than 100 million.
Khalid Al Zarooni, Chairman UAE’s T20 League said; “Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, President – Business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.”
Rahul Johri, President – Business, South Asia, ZEE, said, “At ZEE, we are delighted to be the official global media rights holder of UAE’s T20 League. We believe that the League, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. ZEE is committed to use the strength of its platforms to take UAE’s T20 League to audiences in India and across the globe.”
Mubashshir Usmani, General Secretary ECB said: “ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best .”