ZEE To Dip Toes Into The Metaverse With NFTs From Movies, TV Shows, Web Series

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The new technology and innovation centre for Zee Entertainment in Bengaluru will focus on improving the user experience of the company’s streaming platform ZEE5 and generating digital goods.

Mittal believes that Zee will soon join the metaverse. “Zee’s metaverse will create a new reality that blends real-world and digital ecosystems.” We’re building the metaverse as both a meeting place and a platform for new-age innovators.

ZEE has opened a technology and innovation centre in Bengaluru, employing over 700 employees to work on the company’s numerous IPs, including ZEE5 and, most recently, the metaverse project.

The new facility includes design, product, engineering, and data teams.