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Lendingkart ropes in Rajkummar Rao for its first-ever integrated campaign

Rajkummar Rao has been named the first brand ambassador for Lendingkart, India’s premier finance platform. Rajkummar Rao has been hired by the Indian fintech pioneer to engage with millions of MSMEs in India who want to build their businesses and achieve greater success.

Rajkummar’s success in the Indian film business is proof that perseverance and following one’s aspirations pay off. As a result, he was the ideal person to interact with the Indian MSME community. Rajkummar plays a supportive friend to an MSME businessperson who needs a business loan to build his business in Lendingkart films.

Lendingkart provides unsecured business loans to MSMEs across the country that are totally tech-driven, with lightning-fast disbursal, an unbiased approval procedure, and easy access and availability – all while sitting at home. Lendingkart thinks that in order for businesses to thrive in the twenty-first century, they require a companion and partners from the previous century to assist them in exponential growth.

WPP’s Contract Advertising created the campaign, which is centred on the idea that there are contradictory options in many areas of life, which might lead to a dilemma. However, for a few things, the decision is apparent, such as business loans, which can only be obtained through Lendingkart.

Commenting on the campaign, Harshvardhan Lunia, Founder & CEO & at Lendingkart said, “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now”

Ram Deshpande, Senior Vice President and Head of Marketing, at Lendingkart said, ”Rajkummar Rao perfectly represents the dreams and aspirations of MSMEs who start from scratch and envision bringing a change. With Lendingkart, small businesses across India can make their dreams come true. We are pleased to have Rajkummar with us to communicate our value proposition to a wide audience of small businesses in India. As we try to make a positive impact in people’s lives every day, we want more people to know how they can benefit by associating with Lendingkart. Our message of providing hassle-free loans is being carried beautifully through the TVCs, which have been conceptualized and executed by Contract Advertising.”

Sharing his thoughts on his association with the brand, Lendingkart’s Rajkummar Rao said, “Millions of businesses in India dream of expanding their successful venture, and with Lendingkart, it’s a new world of possibilities that awaits them. Taking a business loan has fundamentally changed with Lendingkart’s completely tech-driven offering. Every MSME should feel that access to working capital is always within easy reach right on their phones, without the hassles of collateral or a complex approval process. I hope that with this association, many MSMEs feel assured about the options to expand their business with a 21st century partner like Lendingkart.”

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