Day: May 13, 2022

Brooke Bond 3 Roses launches ‘Idhu Namma campaign’ in association with CSK

Brooke Bond 3 Roses has debuted its new television commercial, Idhu Namma Tea(m), in which they collaborated with the IPL’s Chennai Super Kings for the 15th season. The campaign uses the message ‘Idhu Namma Tea, Idhu Namma Team’ (It’s Our Tea, It’s Our Team) to connect with the audience by welcoming and trusting CSK’s new …

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Knight Riders acquires Abu Dhabi franchise in UAE’s new T20 League

The Knight Riders Group has obtained the rights to own and run the Abu Dhabi franchise, and will establish Abu Dhabi Knight Riders (ADKR) as an integral element of the UAE’s main T20 league, according to the UAE T20 League. The Knight Riders Group has established a household name in T20 cricket over the last …

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ZEE5 to Premiere SS Rajamouli’s Magnum Opus RRR in TVOD on May 20

ZEE5, India and Bharat’s largest home-grown video streaming platform, announced the release of the blockbuster movie ‘RRR’ on ZEE5 from 20th May, 2022. Expanding its TVOD portfolio, ZEE5 is set to launch the movie in multiple regional languages Tamil Telugu Kannada Malayalam with English subtitle across the globe in TVOD. The film, directed by SS …

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Sociowash bags digital mandate for Viacom18’s music and english entertainment brands

MTV Beats, VH1 and KaanPhod, as well as English entertainment businesses Colors Infinity and Comedy Central, have had their digital marketing responsibilities taken over by Sociowash, a digital and youth marketing consultancy. With NFT (Non-fungible Token) marketplace fullyfaltoonft.com, it also has digital responsibilities for multiformat content destination Fully Faltoo YouTube channel. All operations connected to …

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FoxyMoron wins digital creative mandate for Kotex India

FoxyMoron has won the digital creative brief for Kotex, Kimberly- Clark’s feminine hygiene brand. The business will be managed out of its Mumbai headquarters after a multi-agency pitch was won. Commenting on the win Prachi Bali, national head partnerships and business head, North, FoxyMoron (Zoo Media), said, “Our work in this category in the past …

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Cheil India named Umesh Bopche as CEO for digital agency Experience Commerce

Umesh Bopche has been named the new CEO of Cheil India’s digital agency, Experience Commerce. Bopche will be in charge of putting Experience Commerce (EC) on a fast track to success. Experience Commerce will position itself as a holistic, full-service agency under his guidance, offering and developing new service lines and verticals for existing and …

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22feet Tribal Worldwide wins digital duties for Porter

Porter has awarded its digital mandate to 22feet Tribal Worldwide, following a multi-agency pitch. With the primary focus on brand awareness and community building, the agency will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale. With 22feet Tribal …

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Pine Labs named Vijayalakshmi Swaminathan as Chief People Officer

Vijayalakshmi Swaminathan has been named the company’s new Chief People Officer, according to Pine Labs. She comes to Pine Labs after leading the Human Resources department at Amazon India. Viji was a founding partner at CoCoon Consulting, a cross-sectoral boutique HR consulting firm with specialty in solutions for organisational and leadership transformation and growth, prior …

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Mobile Gaming Platform VersusGame Partners with BuzzFeed

The popular mobile gaming platform VersusGame formally announces its partnership with BuzzFeed. Since its launch in 2019, VersusGame has been rapidly growing and has stood at the top of the prediction marketplace, enabling its users to make predictions about culture directly through the VersusGame app, its mobile website, Snapchat and Instagram. BuzzFeed, Inc. is a premier digital …

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ADIF urges MeitY for better regulation to prevent online frauds through search ads in India

The Alliance of Digital India Foundation (ADIF) has written to Alkesh Kumar Sharma, Secretary at the Ministry of Electronics and Information Technology, highlighting the rise of online scams due to fraudulent ads on Google search and urging adequate regulation of false advertisements to ensure the safety of Indians on the internet. In its letter, the …

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