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Licious’ latest ad campaigns are an ode to good food & the great joy of cooking for friends

Licious, India’s tech-first, fresh animal protein brand in its latest ad campaign, lets the host shine among friends, by cooking some delectable chicken wings, tandoori chicken, and crispy snacks as they gather at home to celebrate the love for cricket.

The films bring out the joy of cooking for friends at such celebrations. The brand campaign – in three different short videos – narrates the excitement of the host to prepare the scrumptious food for friends – declining their offer to order from outside. It depicts the sense of (well-deserved) pride that comes from serving a delicious spread and being a good host.

And what better way than serving your guests something delightful that you have cooked yourself – without having to toil for hours in the kitchen. They’ll remember the collective applause for the sixes, fours and brilliant wickets, the sighs for the unfortunate run outs and dropped catches…And the flavours of the Crispy Chicken Wings and Afghani Murgh Seekh Kebab you served them!

Developed by TILT Brand Solutions, the brand campaign celebrates the idea of being a good host and preparing scrumptious food for your friends rather than using ‘convenience’ as an excuse to order from outside.

 

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