Vishwanath Shetty has been named Vice-President of Brand Partnerships at toothsi, a D2C start-up that offers smile transformation goods and services.
“Shetty will oversee the newly formed partnership development team, bringing more than 15 years of experience in IP/Branded Content Sales across media, advertising, and martech.” “The team was formed to improve the flow of information and develop new initiatives with partners throughout the marketing and advertising ecosystem,” according to the business.
“We are proud of the long-term value exchange we have built with our partners at toothsi.” Arpi Mehta, Co-Founder and CEO of toothsi, stated, “Nurturing these collaborations and integrating new ones is a crucial idea of our purpose in a fast-evolving technology.”
“Shetty’s strong cross-functional skills and energetic leadership style will drive our new relationship development team to even greater levels of client service excellence.”
“Before joining toothsi, Shetty was Vice-President, Head of Sales & Brand Solutions at Pocket Aces, where he was instrumental in building and growing its business and advertising partnerships team. For Filtercopy, Dice Media, Gobble, Jambo, Nutshell, and Loco esports gaming apps, he strategized the revenue model and increased year-on-year revenue by introducing newer content formats. He has also served as Region Head – Brand Content (W&S) at The Walt Disney Company, where he was instrumental in strategizing high-profit revenue model for youth cluster in Media Networks by creating marquee intellectual properties such as Girl in the City Season 1-3 and The Trip season 1-2, that amplified business growth in 2015-16 and 2017,” the company added.
Vishwanath Shetty said “toothsi continues to expand its business and competence in delivering clients with high-quality products and services. Our efforts to build partnerships will strengthen our position, allowing us to integrate strategic objectives that create mutual value for brand marketing strategies that involve our partners. I’m thrilled to join the toothsi team at this pertinent juncture in their development and to collaborate with a brilliant set of people across the company.”
