Day: January 24, 2022

toothsi named Vishwanath Shetty as Vice-President of Brand Partnerships

Vishwanath Shetty has been named Vice-President of Brand Partnerships at toothsi, a D2C start-up that offers smile transformation goods and services. “Shetty will oversee the newly formed partnership development team, bringing more than 15 years of experience in IP/Branded Content Sales across media, advertising, and martech.” “The team was formed to improve the flow of …

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Divo partners with Niharika entertainment to release their latest South film Shyam Singha Roy on Netflix

Divo, one of India’s leading and well-established digital media and music companies has partnered with Niharika Entertainment, an Indian Film Production House based in Hyderabad led by Venkat Boyanapalli to release their latest Telugu blockbuster Shyam Singha Roy on Netflix. Shyam Singha Roy is an Indian Telugu-language supernatural romantic drama film featuring film star Nani …

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Moj launches ‘Kitchen Ministers of India’ – a traditional cooking competition across 21 Indian states

Moj, India’s number one short video app, is all set to launch its first ever cooking competition, Kitchen Ministers of India, across 21 states in India. This unique digital hunt gives Moj users a chance to present traditional delicacies from their states and bag the title of ‘Kitchen Minister’ of that state. The month-long campaign, starting January 25, will give …

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TATA Tea Premium- Desh Ki Chai, celebrates the vibrant colours of India with its ‘Desh ki Jhanki’ Initiative

 As India marks its 73rd Republic Day , TATA Tea Premium celebrates the unique diversity of our nation with its latest Desh Ki Jhanki initiative. Drawing inspiration from its state specific packs, each Jhanki(tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture specific to each state. Celebrating the Republic …

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Mullenlowe Lintas creates campaign film for Unacademy with MS Dhoni

Unacademy has launched a new brand film titled Lesson No. 7, featuring former Indian skipper M S Dhoni. The 85-second video depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams with perseverance. The brand has also announced Dhoni as one of their brand ambassadors. Deviating from the …

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Hill+Knowlton Strategies won PR mandate for GoodWorker

GoodWorker has appointed Hill+Knowlton Strategies (H+K) as its official communications agency of record in India following a competitive pitch. With an ambitious vision of impacting 300 million lives by bridging the gap between workers and employers by 2030. H+K will partner with GoodWorker and support its aim of transforming the lives of blue-collar workers in …

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Ezetap elevates CEO Byas Nambisan as Co-Founder

Ezetap, a leader in digital payments, has announced that Byas Nambisan, the company’s CEO since 2019, has been selected as a Co-Founder by the Board of Directors. This honour honours his work in propelling the company to the forefront of India’s burgeoning finance scene. Arjun Ramesh, Vice President International Sales, UAE, and Tamal Das, Vice …

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Radio City Maintains Leadership Position with a Strong Profit Growth

Music Broadcast Limited (MBL), India’s 1st Private FM Radio Broadcaster, has reported its Financial Results for the Quarter ended December 31st, 2021. Key Highlights – Q3 FY22: Maintained Leadership Position with 22% Volume Market Share Q3 FY22 Top line of Rs 60.0 Crores; 47% Growth YoY EBITDA* at Rs. 21.6 Crores; EBIDTA Margin at 36.1% …

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Rediffusion wins creative account of 63 moon’s Cryptowire

Rediffusion has won the creative account of 63 moon’s new introduction Cryptowire. The business will be handled out of the Mumbai office of the agency. The win came after a multi-agency pitch. The first creatives for the client have just been released. “63 moons is one of India’s foremost fintech companies. They are now leading …

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HFL Expands their Business into OTC Healthcare and Wellness

FMCG contract and private label brand manufacturer, Hindustan Foods Limited (“HFL“) today signed a Share Purchase Agreement with Reckitt Benckiser India Pvt. Ltd. to acquire the entire issued Share Capital of Reckitt Benckiser Scholl India Private Limited (RBSIPL). This marks HFL’s entry into fast growing OTC Healthcare and Wellness segment as a contract manufacturer. HFL …

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