Yellow Advertising, based in Mumbai, has announced a partnership with Ice Cream Works, from Prince Creamery Pvt. Ltd., also the proprietors of Cream Centre, that has a proud legacy of 63 years in the Indian Food & Beverage Industry.
Ice Cream Works have entrusted the brand to Yellow with expectations of building a distinct identity through packaging, campaigns, and across their retail presence and franchisee stores. Yellow Advertising is also entrusted with the task of carrying on this presence through social media platforms and other marketing collateral.
Commenting on the big win, Shrey Doshi, Founder and Creative Director of Yellow said, “The chance to work with a brand that seeks to disrupt India’s extremely competitive ice cream market was perfectly aligned to the kind of work we want to do at Yellow. We aim to build Ice Cream Works into a unique brand that best defines their product, which is an indulgent, delicious treat. Our confidence in the product will drive our efforts to grow Ice Cream Works into one of India’s most beloved brands.”