Blue Buzz bags communications mandate for Serene Envirotech

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Serene Envirotech Solutions Pvt. Ltd., a start-up that recently launched a revolutionary wellness brand in India, announced today that Blue Buzz, a full-service integrated marketing agency that champions niche lifestyle, corporate, and entertainment brands by providing end-to-end tailor-made solutions, has been awarded its communications remit.

Serene Envirotech Pvt Ltd, situated in Mumbai, is promoting community well-being through its creative, customer-centric, and environmentally responsible health-tech solutions for residential and personal use. Between 2020 and 2021, the business will debut two wonderful devices: digen naturaTM, a natural disinfectant generator device for home use aimed at replacing harmful chemicals, and udazHTM, India’s first portable Molecular Hydrogen Inhaler as a personal wellness tool.

Serene has been working with Blue Buzz on a comprehensive PR effort to create and drive their brand positioning as a homegrown tech-focused personal health brand.

“We are thrilled to have Blue Buzz on board to lead and strengthen our public relations and brand reputation. Their integrated consulting and execution along with strategic input will prove crucial in driving our brand story in these challenging times. Our prime message is to promote the use of advanced technology for a healthier and sustainable future, and Blue Buzz is already helping us to steer this ahead with a very focused PR campaign”, said, Dr. Babu Sudhakar, Chairman and Managing Director, Serene Pvt. Ltd.

On the new brand collaboration, Neha K Bisht, Co-Founder and CEO at Blue Buzz, said, “The power of technology has exceeded leaps and bounds and brands like Serene Envirotech are testimonies of this. They are real innovators, committed towards biosecurity and community well-being and we are delighted to partner with Dr. Sudhakar and his team. We aim to support the company in redefining “what’s next” in health-tech/wellness for India. We look forward to driving their vision, to the right audience and the platforms with the best of our capabilities.”

The account will be primarily managed from the Blue Buzz Mumbai office.