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Mirum India, a prominent digital solutions agency and a member of the WPP Group, has been awarded the GRT Jewellers Marketing Automation contract. GRT Jewellers’ expanding customer base and retail outlets have necessitated the selection of a technological platform that can add value to the brand’s six-decade-long tradition of offering exceptional customer service. Mirum India,…
FRND, a Bengaluru-based audio romance and friend finding firm, has raised $6.5 million in a Series A round headed by KRAFTON, Inc., the producers of the massively popular battle royale game BATTLEGROUNDS MOBILE INDIA (BGMI). India Quotient and Elevation Capital, who had previously invested in the company, also participated in this Series A round. Bhanu…
Britannia Good Day, the top biscuit brand in urban India, unveiled its new look today. The corporation has made significant consumer inroads in both urban and rural India. Britannia Good Day, which first launched in 1987, established the ‘Cookie’ category in India and made dry fruits and nuts available to Indian households for the first…
Serene Envirotech Solutions Pvt. Ltd., a start-up that recently launched a revolutionary wellness brand in India, announced today that Blue Buzz, a full-service integrated marketing agency that champions niche lifestyle, corporate, and entertainment brands by providing end-to-end tailor-made solutions, has been awarded its communications remit. Serene Envirotech Pvt Ltd, situated in Mumbai, is promoting community…
Esprit is bolstering its presence in India by appointing Ananya Pandey, an Indian Bollywood actress, as its celebrity brand ambassador. AP Group, Esprit’s India partner, is gearing up to reintroduce the brand to the market with a boom. The actor’s youthful and unstoppable character, confident outlook, and positive energies fit entirely with the brand, according…
TI Cycles of India (TII), part of the Murugappa Group, today, announced Montra brand to lead its Electric Vehicle (EVs) business. Montra, an existing brand under TII has stood for achievement, strength, fearlessness and an ambitious spirit. With the rapidly evolving mobility landscape, the brand too is evolving while retaining its values. To begin with…
Phoenix Business Advisory has launched a strategic relationship with former Australian pacer Brett Lee in order to help Indian firms develop into Australia. This partnership seeks to strengthen the relationship between India and Australia, boosting technology, innovation and employment opportunities for both countries. Being well connected with the rest of the world, Australia has several…
Premium bottled water company Clear Pani has associated with Red Chillies Entertainment for their recent movie release Bob Biswas in a new brand campaign. The film premiered on 3 December 2021 on ZEE5 and has garnered great reviews and is being loved by the audiences. Its objective is to build a powerful recall across platforms and reaffirm the company’s commitment to quality,…
Liberty General Insurance, one of the fastest growing General Insurance companies in India today entered into a partnership with CSC e-Governance Services India under the Ministry of Electronics and Information Technology (MeitY), Government of India. Through this agreement Liberty will further strengthen its presence in rural areas across India by selling its insurance products through the CSC network. Initially, the company…
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