Day: December 20, 2021

GRT Jewllers

Mirum India won Marketing Automation Mandate for GRT Jewellers

Mirum India, a prominent digital solutions agency and a member of the WPP Group, has been awarded the GRT Jewellers Marketing Automation contract. GRT Jewellers’ expanding customer base and retail outlets have necessitated the selection of a technological platform that can add value to the brand’s six-decade-long tradition of offering exceptional customer service. Mirum India, …

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Frnd

FRND raises $6.5 Million in Series A Funding Round led by KRAFTON

FRND, a Bengaluru-based audio romance and friend finding firm, has raised $6.5 million in a Series A round headed by KRAFTON, Inc., the producers of the massively popular battle royale game BATTLEGROUNDS MOBILE INDIA (BGMI). India Quotient and Elevation Capital, who had previously invested in the company, also participated in this Series A round. Bhanu …

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Brittania Good Day

Britannia Good Day launches new identity, inspired by the many Smiles of India

Britannia Good Day, the top biscuit brand in urban India, unveiled its new look today. The corporation has made significant consumer inroads in both urban and rural India. Britannia Good Day, which first launched in 1987, established the ‘Cookie’ category in India and made dry fruits and nuts available to Indian households for the first …

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Blue Buzz bags communications mandate for Serene Envirotech

Serene Envirotech Solutions Pvt. Ltd., a start-up that recently launched a revolutionary wellness brand in India, announced today that Blue Buzz, a full-service integrated marketing agency that champions niche lifestyle, corporate, and entertainment brands by providing end-to-end tailor-made solutions, has been awarded its communications remit. Serene Envirotech Pvt Ltd, situated in Mumbai, is promoting community …

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Ananya Panday

Esprit ropes In actor Ananya Panday as its brand ambassador

Esprit is bolstering its presence in India by appointing Ananya Pandey, an Indian Bollywood actress, as its celebrity brand ambassador. AP Group, Esprit’s India partner, is gearing up to reintroduce the brand to the market with a boom. The actor’s youthful and unstoppable character, confident outlook, and positive energies fit entirely with the brand, according …

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Montra Brand

TII Announces its Electric Vehicles under Montra Brand

TI Cycles of India (TII), part of the Murugappa Group, today, announced Montra brand to lead its Electric Vehicle (EVs) business. Montra, an existing brand under TII has stood for achievement, strength, fearlessness and an ambitious spirit. With the rapidly evolving mobility landscape, the brand too is evolving while retaining its values. To begin with …

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Brett Lee

Former pacer Brett Lee appointed as the brand ambassador of Phoenix Business Advisory

Phoenix Business Advisory has launched a strategic relationship with former Australian pacer Brett Lee in order to help Indian firms develop into Australia. This partnership seeks to strengthen the relationship between India and Australia, boosting technology, innovation and employment opportunities for both countries. Being well connected with the rest of the world, Australia has several …

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Bob Biswas movie produced by Red Chillies Entertainment associates with Clear Pani to highlight the importance of clear choices in life in a new campaign

Premium bottled water company Clear Pani has associated with Red Chillies Entertainment for their recent movie release Bob Biswas in a new brand campaign. The film premiered on 3 December 2021 on ZEE5 and has garnered great reviews and is being loved by the audiences. Its objective is to build a powerful recall across platforms and reaffirm the company’s commitment to quality, …

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Liberty General Insurance

Liberty General Insurance Partners CSC e-Governance Services India to Expand Rural Reach

Liberty General Insurance, one of the fastest growing General Insurance companies in India today entered into a partnership with CSC e-Governance Services India under the Ministry of Electronics and Information Technology (MeitY), Government of India. Through this agreement Liberty will further strengthen its presence in rural areas across India by selling its insurance products through the CSC network. Initially, the company …

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Pepperfry named Naveen Murali as Vice President and Head of Marketing

Naveen Murali has been named Vice President and Head of Marketing at Pepperfry, a marketplace for furniture and home goods. Murali will manage Pepperfry’s marketing and brand strategy in his new post, with the goal of increasing brand awareness in profitable untapped markets and capturing market share in the furniture and home décor business, according …

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